For those of you who aren’t aware, PlayStation have their own subscription based service called PlayStation Now. The subscription service has over 600 games which are free to play on both your PlayStation console and on a PC and the games are available to download directly onto each device.
This service has been steadily growing since 2016, along with the catalogue of games that the service provides and during a recent strategy meeting, PlayStation have revealed that the number of subscribers for this service has now reached 700k.
This recent search in subscribers has led Sony to unveil bigger plans for the service in preparation for their launch of the PS5.
Long story short, Sony is hoping that their PlayStation Now service will reach 5 million subscribers (roughly seven times as many as it currently has) before the next-gen console is released.
While many experts and analysts expect that Sony will continue with previous trends and include physical disks for the new console, with the growth of PlayStation Now, it does raise the question of whether there’s a market for a subscription service only console.
After all, companies love subscription based services because it provides regular monthly income for them which is important for companies when it comes to profit and keeping investors happy.
To help reach the 5 million target, Sony have announces that they’re considering adding the service to ‘portable client devices’.
What this means exactly is up for interpretation, however, we believe that it’s likely that some form of the PS Now service could be coming for mobile phones and tablets in the future.
It could also hint that Sony are considering launching a new handheld device, however, with the PS Vita selling poorly in recent times and a huge surge in mobile gaming being largely to blame for this, a mobile and tablet service is the more likely option.
Although, that being said, recent sales of the Nintendo Switch suggest that there is still a market for handheld gaming devices.
PlayStation was notably absent from this years E3 event which means that following their upcoming State of Play has become essential for gathering new information about what the future holds for Sony, PlayStation, their Now service and more.
Earlier this year PlayStation Now was rolled out to more countries across Europe and, at a PlayStation Now focused event, Marco Valetta, Sony Italy’s General Manager, mentioned that “exclusive content is the way to go to improve.”
He also went on to add: “What I foresee is all about continuing to working with the PS4 community and bringing it as many consumers as possible.”
It’s quite clear from this that the streaming service is incredibly important to Sony and it’ll be interesting to see just how big an impact PS Now can have if it’s given the proper support.
Generally speaking, Xbox One’s subscription service, Xbox Game Pass, gets a lot of talk. However, the PS Now service is performing beyond all expectations according to a recent report by SuperData.
It’s also been stated that PS Now has grabbed the majority share in the gaming subscription service market during the third quarter of 2018.
PlayStation Now has made up a 52% of the market share while Xbox Game Pass has only managed to achieve 15%.
With the proper support and investment, the PS Now service could prove to be a huge factor in next-gen gaming and, with them currently dominating the market, it could end up being bad news for Xbox and their subscription service.